Valentines Day
Why Waze Works

61% of those surveyed plan to purchase food outside of their home for Valentine’s Day celebrations
Of those who said they plan to celebrate Valentine’s Day. Almost half
will still choose to dine out in -person, while the others will do a variety
of take-out / curbside and drive-thru pickup
%
Dine out in-person
%
Takeout or curbside pick-up
%
Drive thru pick-up
Restaurant Types
- French Restaurants 18%
- Italian Restaurants 26%
- Sushi Restaurants 21%
- Steakhouse Restaurants 35%
Restaurant Budgets
- More than $250 5%
- $175 – $250 6%
- $100 – $175 15%
- $50 – $100 45%
- Less than $50 28%
%
of consumers typically celebrate Valentine's Day
%
anticipate they will celebrate Valentine's Day by purchasing gifts for themselves or others
Gifts
- Plan to purchase candy 47%
- Plan to purchase greeting cards 43%
- Plan to purchase flowers 35%
- Plan to purchase apparel or accessories 19%
- Plan to purchase gift cards 15%
Gift Budgets
- More than $250 4%
- $175 – $250 5%
- $100 – $175 13%
- $50 – $100 32%
- Less than $50 47%
Of those who said they plan to celebrate Valentine’s Day at home, half will cook a meal, with a significant portion also ordering take-out, watching a movie or concert and playing board games.
Plans
- Plan to cook a meal 51%
- Plan to order take-out food 28%
- Plan to watch a movie on TV 14%
- Plan to play a board game 3%
- Plan to watch a concert on TV 2%
Budgets
- More than $250 3%
- $175 – $250 2%
- $100 – $175 13%
- $50 – $100 43%
- Less than $50 39%



Branded Pins
A branded pin will appear
on the Waze map, making
drivers in your area aware
of your location and keeping
your messaging top of mind.
Showcase a new location or
one where competition is
strong.
Sponsored Search
Using sponsored search
will allow your locations to
be prioritized over similar
brands, as well as appear
when drivers search for
relevant terms.
Stand out amongst other
brands, leveraging targeting
and expansive search terms.
Zero-Speed Takeover
A zero-speed takeover
serves a more active
message when a driver
comes to a complete stop,
in which a specific action
such as ‘Save for Later’ can
be taken.
Grab Wazers’ attention with
engaging creative about a
specific promotion or
product offering.
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