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Valentines Day

Why Waze Works

61% of those surveyed plan to purchase food outside of their home for Valentine’s Day celebrations

Of those who said they plan to celebrate Valentine’s Day. Almost half

will still choose to dine out in -person, while the others will do a variety

of take-out / curbside and drive-thru pickup

%

Dine out in-person

%

Takeout or curbside pick-up

%

Drive thru pick-up

Restaurant Types

  • French Restaurants 18% 18%
  • Italian Restaurants 26% 26%
  • Sushi Restaurants 21% 21%
  • Steakhouse Restaurants 35% 35%

Restaurant Budgets

  • More than $250 5% 5%
  • $175 – $250 6% 6%
  • $100 – $175 15% 15%
  • $50 – $100 45% 45%
  • Less than $50 28% 28%

%

of consumers typically celebrate Valentine's Day

%

anticipate they will celebrate Valentine's Day by purchasing gifts for themselves or others

Gifts

  • Plan to purchase candy 47% 47%
  • Plan to purchase greeting cards 43% 43%
  • Plan to purchase flowers 35% 35%
  • Plan to purchase apparel or accessories 19% 19%
  • Plan to purchase gift cards 15% 15%

Gift Budgets

  • More than $250 4% 4%
  • $175 – $250 5% 5%
  • $100 – $175 13% 13%
  • $50 – $100 32% 32%
  • Less than $50 47% 47%

Of those who said they plan to celebrate Valentine’s Day at home, half will cook a meal, with a significant portion also ordering take-out, watching a movie or concert and playing board games.

Plans

  • Plan to cook a meal 51% 51%
  • Plan to order take-out food 28% 28%
  • Plan to watch a movie on TV 14% 14%
  • Plan to play a board game 3% 3%
  • Plan to watch a concert on TV 2% 2%

Budgets

  • More than $250 3% 3%
  • $175 – $250 2% 2%
  • $100 – $175 13% 13%
  • $50 – $100 43% 43%
  • Less than $50 39% 39%

Branded Pins

 

A branded pin will appear

on the Waze map, making

drivers in your area aware

of your location and keeping

your messaging top of mind.

Showcase a new location or

one where competition is

strong.

Sponsored Search

Using sponsored search

will allow your locations to

be prioritized over similar

brands, as well as appear

when drivers search for

relevant terms.

Stand out amongst other

brands, leveraging targeting

and expansive search terms.

Zero-Speed Takeover

A zero-speed takeover

serves a more active

message when a driver

comes to a complete stop,

in which a specific action

such as ‘Save for Later’ can

be taken.

Grab Wazers’ attention with

engaging creative about a

specific promotion or

product offering.

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