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Super Bowl

Why Waze Works


Increase in navigations to grocery stores on Super Bowl eve compared to a typical Saturday


Increase in navigations to club stores on Super Bowl eve compared to a typical Saturday

On NFL Sundays in 2020, sales grew


for burger chains


for pizza chains


for sandwich chains

On average, Waze ads deliver an 8% behavioral lift for Super Bowl relevant categories (food + beverage, grocery etc.)

Branded Pins


A branded pin will appear

on the Waze map, making

drivers in your area aware

of your location and keeping

your messaging top of mind.

Showcase a new location or

one where competition is


Sponsored Search

Using sponsored search

will allow your locations to

be prioritized over similar

brands, as well as appear

when drivers search for

relevant terms.

Stand out amongst other

brands, leveraging targeting

and expansive search terms.

Zero-Speed Takeover

A zero-speed takeover

serves a more active

message when a driver

comes to a complete stop,

in which a specific action

such as ‘Save for Later’ can

be taken.

Grab Wazers’ attention with

engaging creative about a

specific promotion or

product offering.





Real Estate


Retail Stores