Mothers Day
Why Waze Works
57% of those surveyed plan to celebrate Mother’s Day
this year, honoring a variety of different women
Those celebrated
- mother/step-mother/mother-in-law 54%
- myself 34%
- spouse/partner/girlfriend 31%
- daughter/daughter-in-law 19%
- aunts/nieces/cousin/extended family 8%
- grandmother(s) 8%
63% of those surveyed plan to celebrate Mother’s Day in-person this year
%
Cook a meal at home
%
Dine out in-person
%
Takeout or curbside pick-up
%
Drive thru pick-up
Budgets
- Less than $50 37%
- $50 – $100 39%
- $100 – $150 14%
- $150 – $250 7%
- More than $250 3%
23% of survey respondents say they typically travel to celebrate Mother’s Day
Of those who do, 48% plan to travel more than 50 miles, with almost one-third, 31%
traveling over 100 miles to celebrate someone special
The #1 mode of transportation for Mother’s Day is by car, with 82% of respondents
choosing to drive to their destination.
34% of those who travel for Mother’s Day plan to stop on their journey for a meal
and/or snack while on the road.
46% of those who travel for Mother’s Day plan to stop for gas
Gift Budgets
- Flowers 45%
- Greeting Cards 38%
- Apparel and/or accessories 24%
- Gift Cards 24%
- Candy 12%
Branded Pins
A branded pin will appear
on the Waze map, making
drivers in your area aware
of your location and keeping
your messaging top of mind.
Showcase a new location or
one where competition is
strong.
Sponsored Search
Using sponsored search
will allow your locations to
be prioritized over similar
brands, as well as appear
when drivers search for
relevant terms.
Stand out amongst other
brands, leveraging targeting
and expansive search terms.
Zero-Speed Takeover
A zero-speed takeover
serves a more active
message when a driver
comes to a complete stop,
in which a specific action
such as ‘Save for Later’ can
be taken.
Grab Wazers’ attention with
engaging creative about a
specific promotion or
product offering.
Home
Fuel
Healthcare
Restaurants
Real Estate
Grocery
Retail Stores
Automotive
Holidays