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Mothers Day

Why Waze Works

57% of those surveyed plan to celebrate Mother’s Day

this year, honoring a variety of different women

Those celebrated

  • mother/step-mother/mother-in-law 54% 54%
  • myself 34% 34%
  • spouse/partner/girlfriend 31% 31%
  • daughter/daughter-in-law 19% 19%
  • aunts/nieces/cousin/extended family 8% 8%
  • grandmother(s) 8% 8%

63% of those surveyed plan to celebrate Mother’s Day in-person this year

%

Cook a meal at home

%

Dine out in-person

%

Takeout or curbside pick-up

%

Drive thru pick-up

Budgets

  • Less than $50 37% 37%
  • $50 – $100 39% 39%
  • $100 – $150 14% 14%
  • $150 – $250 7% 7%
  • More than $250 3% 3%

23% of survey respondents say they typically travel to celebrate Mother’s Day

Of those who do, 48% plan to travel more than 50 miles, with almost one-third, 31%

traveling over 100 miles to celebrate someone special

The #1 mode of transportation for Mother’s Day is by car, with 82% of respondents

choosing to drive to their destination.

34% of those who travel for Mother’s Day plan to stop on their journey for a meal

and/or snack while on the road.

46% of those who travel for Mother’s Day plan to stop for gas

Gift Budgets

  • Flowers 45% 45%
  • Greeting Cards 38% 38%
  • Apparel and/or accessories 24% 24%
  • Gift Cards 24% 24%
  • Candy 12% 12%

Branded Pins

 

A branded pin will appear

on the Waze map, making

drivers in your area aware

of your location and keeping

your messaging top of mind.

Showcase a new location or

one where competition is

strong.

Sponsored Search

Using sponsored search

will allow your locations to

be prioritized over similar

brands, as well as appear

when drivers search for

relevant terms.

Stand out amongst other

brands, leveraging targeting

and expansive search terms.

Zero-Speed Takeover

A zero-speed takeover

serves a more active

message when a driver

comes to a complete stop,

in which a specific action

such as ‘Save for Later’ can

be taken.

Grab Wazers’ attention with

engaging creative about a

specific promotion or

product offering.

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