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Memorial Day

Why Waze Works

Traffic types shifted for the long weekend, as users took more road trips

Local traffic still dominated but increases were felt for both ‘traveler’ and ‘tourist’ segments


Local Navigation Volume


Traveler Navigation Volume


Tourist Navigation Volume

The shift in traffic type resulted in a 22% increase in miles driven per user

Branded Pins


A branded pin will appear

on the Waze map, making

drivers in your area aware

of your location and keeping

your messaging top of mind.

Showcase a new location or

one where competition is


Sponsored Search

Using sponsored search

will allow your locations to

be prioritized over similar

brands, as well as appear

when drivers search for

relevant terms.

Stand out amongst other

brands, leveraging targeting

and expansive search terms.

Zero-Speed Takeover

A zero-speed takeover

serves a more active

message when a driver

comes to a complete stop,

in which a specific action

such as ‘Save for Later’ can

be taken.

Grab Wazers’ attention with

engaging creative about a

specific promotion or

product offering.





Real Estate


Retail Stores