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Why Waze Works

62% of consumers who typically celebrate Halloween anticipate partaking in some form this year.


Of those who said they plan to celebrate Halloween, almost all will purchase candy. Other popular purchases include pumpkins, costumes and decor.


Top Purchases

  • Candy 84% 84%
  • Pumpkins 61% 61%
  • Costumes 43% 43%
  • Decor 41% 41%

Last year spend on Halloween items reached almost 9 billion dollars.

Most consumers this year anticipate spending a bit less than they did

last year, with almost two thirds of consumers spending somewhere

between $25 and $100


Halloween Budgets

  • More than $150 9% 9%
  • $100 – $150 12% 12%
  • $50 – $100 28% 28%
  • $25 – $50 30% 30%
  • Less than $25 21% 21%

Branded Pins


A branded pin will appear

on the Waze map, making

drivers in your area aware

of your location and keeping

your messaging top of mind.

Showcase a new location or

one where competition is


Sponsored Search

Using sponsored search

will allow your locations to

be prioritized over similar

brands, as well as appear

when drivers search for

relevant terms.

Stand out amongst other

brands, leveraging targeting

and expansive search terms.

Zero-Speed Takeover

A zero-speed takeover

serves a more active

message when a driver

comes to a complete stop,

in which a specific action

such as ‘Save for Later’ can

be taken.

Grab Wazers’ attention with

engaging creative about a

specific promotion or

product offering.





Real Estate


Retail Stores