Drivers are returning
to the pump.
Direct them to yours
with Waze!
Global monthly active users
Hours spent per month in app
Users in the U.S. Market
The world recently came to a standstill, dramatically impacting gasoline demand
%
drop in millions of barrels used per day
Comparing April ’20 to April ’19
However, gas demand and Waze usage are rising fast!
%
increase in navigations to gas stations with Waze
%
increase in gas demand (Since 4/3/19)
Especially when it comes to long distance travel
Long (er) term, gasoline demand could even surpass 2019 levels
Branded Pins
A branded pin will appear
on the Waze map, making
drivers in your area aware
of your location and keeping
your messaging top of mind.
Showcase a new location or
one where competition is
strong.
Sponsored Search
Using sponsored search
will allow your locations to
be prioritized over similar
brands, as well as appear
when drivers search for
relevant terms.
Stand out amongst other
brands, leveraging targeting
and expansive search terms.
Zero-Speed Takeover
A zero-speed takeover
serves a more active
message when a driver
comes to a complete stop,
in which a specific action
such as ‘Save for Later’ can
be taken.
Grab Wazers’ attention with
engaging creative about a
specific promotion or
product offering.
Deploy effective on-the-go
messaging to encourage
fill-ups at your stations
Motiva – 76 Case Study
Home
Fuel
Healthcare
Restaurants
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Grocery
Retail Stores
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Holidays