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Fathers Day

Why Waze Works

43% of survey respondents plan to celebrate Father’s Day this year,

honoring dads, grandads, sons & more

%

Plan to celebrate in-person

%

Plan to celebrate virtually

%

Undecided

Top gift ideas for father’s Day are fairly traditional; home improvement,

tools, and auto accessories

%

Personal Care

%

Home Improvement / Gardening Tools

%

Tools or Appliances

%

Sporting Goods

%

Automotive Accessories

Waze experienced an increase in consumer activity around Father’s Day

Stores

  • Home Improvement Retailers 24% 24%
  • Dollar Stores 28% 28%
  • Mass Merchant Retailers 7% 7%
  • Grocery Stores 15% 15%
  • Fast Food Restaurants 9% 9%

10% of survey respondents say they typically travel to celebrate Father’s Day.

Of those who do, 40% plan to travel more than 50 miles, with almost one-quarter, 23%

traveling over 100 miles to celebrate someone special.

The #1 mode of transportation for Father’s Day is by car, with 79% of responders choosing

to drive to their destination.

51% of those who travel for father’s Day plan to fill up for gas on their journey while 31%

plan to stop on their journey for a meal and/or snack while on the road.

 

Branded Pins

 

A branded pin will appear

on the Waze map, making

drivers in your area aware

of your location and keeping

your messaging top of mind.

Showcase a new location or

one where competition is

strong.

Sponsored Search

Using sponsored search

will allow your locations to

be prioritized over similar

brands, as well as appear

when drivers search for

relevant terms.

Stand out amongst other

brands, leveraging targeting

and expansive search terms.

Zero-Speed Takeover

A zero-speed takeover

serves a more active

message when a driver

comes to a complete stop,

in which a specific action

such as ‘Save for Later’ can

be taken.

Grab Wazers’ attention with

engaging creative about a

specific promotion or

product offering.

Home

Fuel

Healthcare

Restaurants

Real Estate

Grocery

Retail Stores

Automotive

Holidays