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Fathers Day

Why Waze Works

43% of survey respondents plan to celebrate Father’s Day this year,

honoring dads, grandads, sons & more


Plan to celebrate in-person


Plan to celebrate virtually



Top gift ideas for father’s Day are fairly traditional; home improvement,

tools, and auto accessories


Personal Care


Home Improvement / Gardening Tools


Tools or Appliances


Sporting Goods


Automotive Accessories

Waze experienced an increase in consumer activity around Father’s Day


  • Home Improvement Retailers 24% 24%
  • Dollar Stores 28% 28%
  • Mass Merchant Retailers 7% 7%
  • Grocery Stores 15% 15%
  • Fast Food Restaurants 9% 9%

10% of survey respondents say they typically travel to celebrate Father’s Day.

Of those who do, 40% plan to travel more than 50 miles, with almost one-quarter, 23%

traveling over 100 miles to celebrate someone special.

The #1 mode of transportation for Father’s Day is by car, with 79% of responders choosing

to drive to their destination.

51% of those who travel for father’s Day plan to fill up for gas on their journey while 31%

plan to stop on their journey for a meal and/or snack while on the road.


Branded Pins


A branded pin will appear

on the Waze map, making

drivers in your area aware

of your location and keeping

your messaging top of mind.

Showcase a new location or

one where competition is


Sponsored Search

Using sponsored search

will allow your locations to

be prioritized over similar

brands, as well as appear

when drivers search for

relevant terms.

Stand out amongst other

brands, leveraging targeting

and expansive search terms.

Zero-Speed Takeover

A zero-speed takeover

serves a more active

message when a driver

comes to a complete stop,

in which a specific action

such as ‘Save for Later’ can

be taken.

Grab Wazers’ attention with

engaging creative about a

specific promotion or

product offering.





Real Estate


Retail Stores