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Why Waze works for

Auto Dealerships

Global monthly active users

Hours spent per month in app

Users in the U.S. Market


of U.S. drivers are considering purchasing a car within the next 12 months


of auto internet shoppers use a mobile device in the quest for automotive information

Waze Ad Formats

Turn Locations into Destinations

Waze Ads help businesses of all sizes connect directly with on-the-go

consumers through their innovative ad formats.

America’s most trusted Automotive brands have seen value through running

a Waze Ads campaign

navigations to auto brands with Waze each week


uplift in search & navigations for automotive brands with advertising on Waze

Branded Pins


A branded pin will appear

on the Waze map, making

drivers in your area aware

of your location and keeping

your messaging top of mind.

Showcase a new location or

one where competition is


Sponsored Search

Using sponsored search

will allow your locations to

be prioritized over similar

brands, as well as appear

when drivers search for

relevant terms.

Stand out amongst other

brands, leveraging targeting

and expansive search terms.

Zero-Speed Takeover

A zero-speed takeover

serves a more active

message when a driver

comes to a complete stop,

in which a specific action

such as ‘Save for Later’ can

be taken.

Grab Wazers’ attention with

engaging creative about a

specific promotion or

product offering.

Look to Waze to advertise your brand all year round!

AutoNation Case Study

Toyota Case Study





Real Estate


Retail Stores