Why Waze works
for Apparel Stores
%
of all retail sales occur in store
%
of consumers want to receive offers & promotions relevant to them on their smartphones
%
uplift seen in search & navigations with advertising on Waze to apparel retailers
%
said distance of the store from their current location could influence a store visit
Branded Pins
A branded pin will appear
on the Waze map, making
drivers in your area aware
of your location and keeping
your messaging top of mind.
Showcase a new location or
one where competition is
strong.
Sponsored Search
Using sponsored search
will allow your locations to
be prioritized over similar
brands, as well as appear
when drivers search for
relevant terms.
Stand out amongst other
brands, leveraging targeting
and expansive search terms.
Zero-Speed Takeover
A zero-speed takeover
serves a more active
message when a driver
comes to a complete stop,
in which a specific action
such as ‘Save for Later’ can
be taken.
Grab Wazers’ attention with
engaging creative about a
specific promotion or
product offering.
%
of Wazers said they would reroute to an apparel retailer upon seeing a nearby pin on their map
%
said promotions offered at an alternative store could likely influence a store visit
%
of Wazers said they would reroute to an apparel retailer after seeing a zero-speed takeover ad on their map
Bealls Case Study
Hering Case Study
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