Why Waze works
for Real Estate
Advertisers
Global monthly active users
Hours spent per month in app
Users in the U.S. Market
Community map edits per month
Waze helps Real Estate Advertisers achieve their business goals by
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Why all Real Estate Advertisers should be on Waze
%
Overall uplift in Search & Navigations advertising on Waze
Branded Pins
A branded pin will appear
on the Waze map, making
drivers in your area aware
of your location and keeping
your messaging top of mind.
Showcase a new location or
one where competition is
strong.
Sponsored Search
Using sponsored search
will allow your locations to
be prioritized over similar
brands, as well as appear
when drivers search for
relevant terms.
Stand out amongst other
brands, leveraging targeting
and expansive search terms.
Zero-Speed Takeover
A zero-speed takeover
serves a more active
message when a driver
comes to a complete stop,
in which a specific action
such as ‘Save for Later’ can
be taken.
Grab Wazers’ attention with
engaging creative about a
specific promotion or
product offering.
Higher Engagement with Zero-Speed Takeover
Higher Navigation Rate with Zero-Speed Takeover
Real Estate strategies to drive business with Waze
Open House Strategy
Promotional Offer Strategy
HomeSnap Case Study
GTMA Case Study
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